We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of the following publisher of this website: African Arts Gallery.
The use of the Internet pages of the African Arts Gallery is generally possible without any indication of personal data. However, if a data subject wishes to use special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data — such as the name, address, email address, or telephone number of a data subject — is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to the African Arts Gallery. By means of this privacy policy, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects of their rights.
The African Arts Gallery, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed through this website. Nevertheless, internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.
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1. Definitions
The privacy policy of the African Arts Gallery is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
In this privacy policy, we use, among others, the following terms:
1.1. Personal Data
Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
1.2. Data Subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for processing.
1.3. Processing
Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
1.4. Restriction of Processing
Restriction of processing means the marking of stored personal data with the aim of limiting their future processing.
1.5. Profiling
Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person — in particular, to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
1.6. Pseudonymization
Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
1.7. Controller or Controller Responsible for the Processing
The controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
1.8. Processor
A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
1.9. Recipient
A recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
1.10. Third Party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
1.11. Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and Address of the Controller
The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:
Publisher: African Arts Gallery
Address: Mündrathweg 2, 40627 Düsseldorf, Germany
Phone: +49 211 91736329
Email: info@african-arts.gallery
Website: https://african-arts.gallery
3. Cookies
The Internet pages of the African Arts Gallery use cookies. Cookies are text files that are stored on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID, which is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can thus be recognized and identified by its unique cookie ID.
By using cookies, the African Arts Gallery can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
Through the use of cookies, the information and offers on our website can be optimized in the interest of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, a user who uses cookies does not have to enter access data each time they visit the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store — the store remembers the items a customer has placed in their virtual shopping cart through a cookie.
We also use cookies on our website that allow an analysis of the users’ browsing behavior. In this way, the following data can be transmitted:
• Frequency of page views
• Entered search terms
• Use of website functions
The data collected in this way are pseudonymized by technical measures. Therefore, assignment of the data to the calling user is no longer possible. The data are not stored together with other personal data of the user.
When accessing our website, the user is informed about the use of cookies for analytical purposes and their consent to the processing of the personal data used in this context is obtained. A reference to this privacy policy is also made in this context.
The legal basis for the processing of personal data using cookies for analysis purposes is Article 6(1)(a) GDPR, provided the user has given consent.
The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of General Data and Information
The website of the African Arts Gallery collects a series of general data and information when a data subject or an automated system accesses the website. This general data and information are stored in the server’s log files. The following may be collected:
(1) the browser types and versions used,
(2) the operating system used by the accessing system,
(3) the website from which an accessing system reaches our website (so-called referrer),
(4) the sub-websites that are accessed on our website via an accessing system,
(5) the date and time of access to the website,
(6) an Internet Protocol address (IP address),
(7) the Internet service provider of the accessing system, and
(8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using this general data and information, the African Arts Gallery does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertising, (3) ensure the long-term operability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.
Therefore, the African Arts Gallery evaluates these anonymously collected data and information statistically, and also with the aim of increasing data protection and data security within our company, to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
You can also visit this website without providing any personal information. To improve our online offering, however, we store (without personal reference) your access data to this website. This access data includes, for example, the file you requested or the name of your Internet service provider. Because the data are anonymized, it is not possible to draw conclusions about your person.
5. SSL Encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g., SSL) via HTTPS.
6. Subscription to Our Newsletter
On the website of the African Arts Gallery, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the controller when subscribing to the newsletter is determined by the input mask used for this purpose.
The African Arts Gallery informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing.
A confirmation email will be sent to the email address first registered by a data subject for newsletter delivery for legal reasons, using the double opt-in procedure. This confirmation email serves to verify that the owner of the email address has authorized the receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to trace any (possible) misuse of a data subject’s email address at a later date and thus serves the legal protection of the controller.
The personal data collected as part of a newsletter subscription will be used exclusively for sending our newsletter. Subscribers may also be informed by email if this is necessary for the operation of the newsletter service or a related registration, as may be the case if changes are made to the newsletter offer or if technical conditions change. No personal data collected in connection with the newsletter service will be passed on to third parties.
The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the purpose of sending the newsletter, can be revoked at any time. For the purpose of revoking consent, a corresponding link is included in each newsletter. Furthermore, it is possible at any time to unsubscribe directly on the website of the controller or to inform the controller of this in another way.
7. Newsletter Tracking
The newsletters of the African Arts Gallery contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, the African Arts Gallery can determine whether and when an email was opened by a data subject and which links contained in the email were accessed.
The personal data collected via the tracking pixels contained in the newsletters are stored and analyzed by the controller to optimize newsletter delivery and to better tailor the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate consent given via the double opt-in procedure. After revocation, these personal data will be deleted by the controller. Unsubscribing from receipt of the newsletter is automatically interpreted by the African Arts Gallery as a revocation.
8. Contact Option via the Website
Due to legal requirements, the website of the African Arts Gallery contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for electronic mail (email address).
If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data voluntarily transmitted by a data subject to the controller are stored for the purpose of processing or contacting the data subject. No transfer of these personal data to third parties takes place.
9. Comment Function in the Blog on the Website
The African Arts Gallery offers users the opportunity to leave individual comments on individual blog posts on a blog located on the controller’s website. A blog is a publicly accessible portal on a website in which one or more persons (called bloggers) post articles or record thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.
If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are stored and published, as well as information on the date of the comment and the username (pseudonym) chosen by the data subject. In addition, the IP address assigned by the ISP to the data subject is logged. The storage of the IP address takes place for security reasons and in the event that the data subject infringes the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the legitimate interest of the controller so that, if necessary, the controller could exculpate itself in the event of a legal violation. No disclosure of this collected personal data to third parties will take place unless such disclosure is required by law or serves the legal defense of the controller.
10. Subscription to Comments in the Blog on the Website
Comments made in the African Arts Gallery blog can, in principle, be subscribed to by third parties. In particular, it is possible for a commenter to subscribe to the comments following their own comment on a specific blog post.
If a data subject chooses the option to subscribe to comments, the controller sends an automatic confirmation email to verify, via the double opt-in procedure, whether the owner of the specified email address has actually chosen this option. The subscription to comments can be terminated at any time.
11. Routine Erasure and Blocking of Personal Data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or deleted in accordance with the legal requirements.
12. Rights of the Data Subject
12.1. Right to Confirmation
Every data subject shall have the right, granted by the European legislator, to obtain from the controller confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they may contact any employee of the controller at any time.
12.2. Right of Access
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about their stored personal data and a copy of such information at any time. Furthermore, the European legislator has granted the data subject access to the following information:
• the purposes of the processing
• the categories of personal data concerned
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
• the right to lodge a complaint with a supervisory authority
• where the personal data are not collected from the data subject: any available information as to their source
• the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject has the right to know whether personal data are transferred to a third country or an international organization. In such cases, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, they may contact any employee of the controller at any time.
12.3. Right to Rectification
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain the prompt rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, they may contact any employee of the controller at any time.
12.4. Right to Erasure (“Right to Be Forgotten”)
Every data subject has the right, granted by the European legislator, to request from the controller the immediate erasure of personal data concerning them, where one of the following grounds applies and insofar as the processing is not necessary:
• The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
• The data subject withdraws consent on which the processing is based according to Article 6 (1)(a) GDPR or Article 9 (2)(a) GDPR, and there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects pursuant to Article 21 (2) GDPR.
• The personal data have been unlawfully processed.
• The erasure of personal data is required for compliance with a legal obligation under Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Article 8 (1) GDPR.
If one of the above reasons applies and a data subject wishes to request the deletion of personal data stored by the African Arts Gallery, they may contact any employee of the controller at any time. The employee of the African Arts Gallery will ensure that the deletion request is complied with immediately.
If the personal data have been made public by the African Arts Gallery and our company, as controller pursuant to Article 17 (1) GDPR, is obliged to erase the personal data, the African Arts Gallery will take reasonable steps, including technical measures, taking account of available technology and the cost of implementation, to inform other controllers processing the published personal data that the data subject has requested the erasure of all links to, or copies or replications of, those personal data, insofar as processing is not required. The employee of the African Arts Gallery will take the necessary steps on a case-by-case basis.
12.5. Right to Restriction of Processing
Every data subject has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:
• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
• The data subject has objected to processing pursuant to Article 21 (1) GDPR pending verification whether the legitimate grounds of the controller override those of the data subject.
If one of these conditions applies and a data subject wishes to request restriction of personal data stored by the African Arts Gallery, they may contact any employee of the controller at any time. The employee of the African Arts Gallery will arrange for the restriction of processing.
12.6. Right to Data Portability
Every data subject has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6 (1)(a) or Article 9 (2)(a) GDPR or on a contract pursuant to Article 6 (1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Article 20 (1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject may contact any employee of the African Arts Gallery at any time.
12.7. Right to Object
Every data subject has the right, granted by the European legislator, to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them which is based on Article 6 (1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
The African Arts Gallery will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.
If the African Arts Gallery processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to the African Arts Gallery to the processing for direct marketing purposes, the African Arts Gallery will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them by the African Arts Gallery for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact any employee of the African Arts Gallery directly. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.
12.8. Automated Individual Decision-Making, Including Profiling
Every data subject has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the rights, freedoms, and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into or performing a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, the African Arts Gallery shall implement suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
If the data subject wishes to exercise rights relating to automated decision-making, they may contact any employee of the controller at any time.
12.9. Right to Withdraw Consent under Data Protection Law
Every data subject has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw consent, they may contact any employee of the controller at any time.
13. Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses “cookies,” which are text files placed on your computer to help analyze how users use the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
Due to the activation of IP anonymization on this website, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
The purpose of data processing is to evaluate website usage and to compile reports on website activities. Based on website and internet use, additional related services may be provided. The processing is based on the legitimate interest of the website operator.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to fully use all functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address), as well as Google’s processing of this data, by downloading and installing the browser plugin available at the following link: Browser Add-On to deactivate Google Analytics.
Alternatively, you can prevent tracking by Google Analytics on our pages by clicking this link. An opt-out cookie will then be set on your device, preventing future collection of your data by Google Analytics for this website and this browser as long as the cookie remains installed.
14. Use of Adobe Analytics
This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited ("Adobe"). Adobe Analytics also uses cookies that are stored on your computer to enable analysis of your use of the website.
When a tracking record is transmitted from a visitor’s browser to Adobe’s data centers, the IP address is anonymized before geolocation by our server settings, meaning that the last octet of the IP address is replaced with zeros. Before storing the tracking packet, the IP address is replaced with generic IP addresses.
On behalf of the operator of this website, Adobe uses this information to evaluate the use of the website by users, to compile reports on website activity, and to provide other services related to website and internet usage. The IP address transmitted by your browser in the context of Adobe Analytics will not be merged with other Adobe data.
You can prevent the storage of cookies by adjusting your browser settings. However, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Adobe from collecting and processing data generated by the cookie related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at:
http://www.adobe.com/de/privacy/opt-out.html
15. Social Media Plug-ins
Our websites use social plug-ins from the providers listed below. These plug-ins can be recognized by their respective logos.
Through these plug-ins, information — including personal data — may be sent to and potentially used by the service provider. We prevent the unintentional and unwanted collection and transmission of data to the service provider through a two-click solution. A social plug-in is only activated when you click on the corresponding button. Only then is information collected and transmitted to the service provider. We do not collect personal data via these plug-ins or their use.
We have no influence on which data an activated plug-in collects or how it is used by the provider. It must be assumed that a direct connection to the provider’s services is established and that at least the IP address and device information are collected and used. It is also possible that service providers will attempt to store cookies on your device. Please refer to the privacy policies of the respective providers for details on which data is collected and how it is used.
Note: If you are logged into Facebook at the same time, Facebook can identify you as a visitor to a specific page.
We have integrated social media buttons from the following companies on our website:
• Facebook: https://www.facebook.com/profile.php?id=61579272792829
• Instagram:
• TikTok:
16. Google Ads
This website uses Google Ads, an online advertising service of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
As part of Google Ads, we use conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files stored on the user’s computer. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. Cookies cannot be tracked across websites of different Ads customers. The information obtained using the conversion cookie helps to create conversion statistics for Ads customers who use conversion tracking. Customers learn the total number of users who clicked their ads and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can opt out by disabling the Google conversion tracking cookie via your internet browser’s user settings. You will then not be included in the conversion tracking statistics.
The storage of conversion cookies and the use of this tracking tool are based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and advertising. If consent for cookie storage is requested (e.g. via a cookie consent banner), processing will be based exclusively on Art. 6 (1)(a) GDPR; consent can be withdrawn at any time.
More information on Google Ads and Google Conversion Tracking can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=en
17. Google Remarketing
This website uses the remarketing function of Google Inc. This function is used to present interest-based advertisements to website visitors within the Google advertising network. A “cookie” is stored in the visitor’s browser to enable recognition when visiting websites that are part of Google’s advertising network.
On these pages, the visitor can be shown ads related to content they previously viewed on websites using Google’s remarketing feature. According to Google, no personal data is collected in this process. If you still do not wish to use Google’s remarketing function, you can deactivate it by adjusting the relevant settings at http://www.google.com/settings/ads.
Alternatively, you can disable the use of cookies for interest-based advertising by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
18. Legal Basis for Processing
Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.
If processing personal data is necessary for the performance of a contract to which the data subject is a party — for example, processing necessary for the delivery of goods or provision of services — processing is based on Article 6(1)(b) GDPR. The same applies to processing necessary for pre-contractual measures, such as inquiries about our products or services.
If our company is subject to a legal obligation requiring the processing of personal data (e.g., for tax obligations), processing is based on Article 6(1)(c) GDPR.
In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or another natural person, e.g., if a visitor is injured on our premises and relevant data such as name, age, or health information must be shared with a doctor or hospital. In that case, processing is based on Article 6(1)(d) GDPR.
Finally, processing may be based on Article 6(1)(f) GDPR, which applies when processing is necessary for the purposes of legitimate interests pursued by our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing is deemed permissible under Recital 47, Sentence 2 of the GDPR, which states that a legitimate interest may be assumed when the data subject is a customer of the controller.
19. Legitimate Interests Pursued by the Controller or a Third Party
Where the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit and well-being of all our employees and shareholders.
20. Duration for Which Personal Data Is Stored
The criterion for determining the storage period of personal data is the respective statutory retention period. After the expiry of that period, the corresponding data is routinely deleted, provided it is no longer necessary for the performance of a contract or pre-contractual measures.
21. Statutory or Contractual Requirements for Providing Personal Data
We inform you that the provision of personal data may be required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information on the contracting party).
In some cases, it may be necessary for a data subject to provide us with personal data to conclude a contract. The data subject is obliged to provide personal data if our company enters into a contract with them. Failure to provide such data would mean that the contract cannot be concluded.
Before providing personal data, the data subject must contact one of our employees. The employee will clarify on a case-by-case basis whether the provision of personal data is legally or contractually required, necessary for the conclusion of a contract, or voluntary, as well as the consequences of not providing the data.
22. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy to ensure it always complies with current legal requirements or to reflect changes in our services (e.g., the introduction of new services). The updated Privacy Policy will apply to your next visit.
23. Existence of Automated Decision-Making
As a responsible company, we do not use automatic decision-making or profiling.
